BC prepares for zombie attacks

http://www.huffingtonpost.ca/2012/05/15/bc-zombie-website-emergency_n_1516963.html?ref=canada-politics
To prepare for the possibility of a zombie apocalypse the province of British Columbia has prepared a website on how to survive. The goal behind the creation of this website is to generate interest in people's safety in case of a real emergency. The website promotes a fiction character that is a survivor of the zombie attacks and uses British Columbia's emergency twitter and Facebook pages to get survival  information directly from the provinces emergency departments.

Although this approach is unique and strange on paper it seems to be very effective. Taking advantage of peoples love of zombies the BC government has efficiently informed the province in ways to react in case of a devastating emergency. This model should be taken into consideration by other provinces and countries in a way to ensure the safety of their citizens.
http://www.emergencyinfobc.gov.bc.ca/zombie-preparedness-week-are-you-ready.html